THOUGHTS AND IDEAS

Audio Version Running a franchise comes with unique opportunities—and unique challenges. While franchise ownership allows you to leverage a proven business model, strong brand recognition, and centralized support, it also means navigating complex relationships with your Franchise HQ. Miscommunication, inconsistent...

In today’s competitive business landscape, one question stands out: What truly drives people to perform at their best? The answer is simple yet powerful—incentives matter. Whether it’s a team in a corporate setting, a franchise network, or an individual pursuing...

  Over the past seven years, the Apparel Plan has evolved from a simple concept to a comprehensive strategy for creating, selling, and scaling apparel. Whether you’re running a gym merch line, a fashion startup, or a franchise, understanding the...

  The price is the dollar amount you see on the invoice. It is the easiest and simplest way to interpret how much something "costs". Often times, we fail to take into account the invisible costs of doing things. While...

It’s easy to get caught in a cycle of Stop Tweaking and perfecting, whether it’s your business strategy, apparel designs, marketing campaigns, or personal projects. While attention to detail matters, excessive tweaking can stall progress, waste resources, and prevent you from...

Let’s take a moment and calculate your effective hourly rate. Let’s be conservative and say it’s $100/hour. Now, imagine this scenario: you’re working with a vendor who is unresponsive. It’s been a week since you last saw a mockup. In the...